Transforming retail through advanced data solutions
We are witnessing one of the biggest changes in the history of the media and retail market – the convergence of data, technology, and communication with real consumer behavior. Retail media, and more broadly data monetization, are entering a phase of rapid growth.
represents global spending on retail media – the fastest-growing media category in the world.
Consumer behavior and the media market have changed radically. Consumers spend a significant portion of their time in digital channels: social media, mobile, video, CTV, apps, and digital platforms. At the same time—especially in the FMCG sector—the majority of purchases still take place offline.
These two worlds—digital media and offline shopping behavior—have developed separately for years. Brands have only limited data about their customers, derived solely from their own activities rather than category-wide behavior. Retailers, on the other hand, possess data covering purchase history, basket contents, frequency, shopping missions and paths, loyalty data, as well as app and digital data.
is the amount of time the average adult internet user actively spends online each day—exposed to personalized advertising messages.
is the value of the programmatic advertising market—based on data and audience profiles.
It is precisely through combining these data with modern communication channels that unique monetization opportunities emerge: precise targeting, planning, campaign execution, and performance measurement.
Blisko's Strategic Advisory supports retail organizations in building, scaling, and monetizing data-driven products, retail media solutions, and consumer intelligence capabilities. We work closely with executive leadership and operational teams to translate data potential into real business outcomes.
We support clients in:
Why we stand out:
Our recommendations are grounded in hands-on, end-to-end experience gained at organizations such as Publicis, Stagwell, and Justtag, as well as through large-scale implementations for leading European retailers. We don't advise in theory — we advise based on real-world execution.
Blisko's approach to Customer Data Platforms (CDP) forms the backbone of a truly data-driven retail organization. We unify data from POS systems, loyalty programs, mobile apps, websites, e-commerce platforms, CRM systems, and analytics tools into a single, consistent data layer.
A CDP enables retailers to:
Why our approach is unique:
We specialize in integrating data within complex environments, connecting legacy systems with modern technologies. This is our daily reality—reflected in successful CDP and data ecosystem implementations for leading European retailers.
Insights, BI & Research is a suite of tools and services that empowers brands to better understand consumers, analyze shopping behavior, and make confident, data-driven business decisions.
We enable:
Why this matters:
Our approach is built on hands-on experience from leading European retailers, where we developed world-class BI products, research programs, and analytics tools, combined with best practices from organizations such as Syndigo and Publicis Commerce.
Retail media represents a comprehensive ecosystem of advertising products powered by shopper and purchase data. It bridges offline purchasing behavior with digital communication and is now the fastest-growing segment of the global advertising market.
Retail media enables retailers to:
Why Blisko is unique:
We don't just design retail media—we build, launch, and commercialize it. From media offerings and pricing models to sales teams and operating processes, our work delivers measurable results, including implementations for leading European retailers.
Our mission is to become the leading partner for top retailers across EMEA in data and retail media by delivering:
For years, we have been designing and delivering real-world products and solutions across data, advertising, and retail. Our experience spans global transformations (Publicis Commerce) and local implementations for leading European retailers. We don't build decks—we build operating ecosystems.
Blisko brings together capabilities rarely found in one organization: innovative retail initiatives combined with advanced media and CDP implementations. Retail, data, technology, marketing, and media expertise? Blisko operates at the intersection of all of them.
We have partnered with retailers across Europe—from global enterprises to local market leaders. We understand technology constraints, organizational complexity, operational realities, and the commercial challenges of building scalable offerings for brands and suppliers. As a result, we design solutions that are practical, implementable, and built to scale.
Blisko was founded by leaders who for nearly two decades have been shaping and delivering some of the most innovative solutions at the intersection of retail, data, technology, marketing, and media—across Poland and international markets. Our team brings deep experience in digital transformation, company building, technology implementation, and the creation of innovative products for the world's leading brands, retailers, and organizations.
Co-founder & CEO
An experienced business leader and digital marketing expert with over 10 years of experience in management and innovation at the intersection of technology, data and marketing.
Advised and collaborated with the largest global media agencies and marketers, developing data-driven solutions on an international scale.
CEO and co-founder of Justtag Group – a leading data platform for advertisers and publishers in Central Europe and the Nordics.
Co-founder & CSO
An expert in digital transformation and innovation with over 20 years of experience in digital, technology, marketing and e-commerce.
Advised and collaborated with leading global marketers and with the most innovative retailers across Europe.
COO & Head of Projects
A senior strategic leader with more than 15 years of experience at the intersection of IT and marketing, specializing in business process transformation and project portfolio management. She is passionate about redefining processes and organizational structures to maximize the impact of technology.
A certified PMP and ITIL professional, she is known for her strong execution mindset. Her Gallup strengths—Focus, Discipline, and Achiever—translate into exceptional planning, structure, analytical rigor, and a results-driven approach. Outside of work, she is a devoted wife, mother, and triathlete.
Blisko brand belongs to:
TLP Holding sp. z o.o.
ul. Wiejska 17/7 00-480 Warszawa
NIP: 7011055681 KRS: 0000927562
REGON: 520219517
share capital 5 000,00 zł
Data Protection Officer
Daria Bartnicka, iod@odokancelaria.pl
